Case studies — Norden Machinery
Courses that became part of the aftermarket offering
A course series ranging from introductory to operator level, translated into four languages and bundled with machine sales.
Challenge
- The level of customer service needed to be improved.
- Customers' new employees needed to become productive sooner.
- Support and quality-related costs associated with machine operation.
Solution
- A course series covering introductory through to operator level.
- Translation into English, German, Spanish and French.
- A business model in which training is included with machine sales and service contracts.
Benefits
- A new aftermarket business area.
- Customers can onboard new employees more quickly.
- Lower support and quality-related costs through better customer training.