Case studies — Connect Bus
Sustainability as shared knowledge
Two course versions — one for drivers and one for managers — based on a ready-made sustainability course and the company's own programme.
Challenge
- Sustainability goals and activities needed to be coordinated and clarified.
- The content needed to suit both drivers and managers.
- There was no in-house expertise in digital course production.
Solution
- A version for drivers focused on practical application.
- A version for managers with a deeper focus on strategy and goals.
- The company's sustainability programme was integrated and visually adapted, with an introductory video from the CEO.
Benefits
- The training is used on an ongoing basis, both as a refresher and as an introduction for new employees.
- Goals and activities are embedded throughout the organisation.
- Next step: translation and regional adaptation for Norway and Denmark.